![]() ![]() So yes, you may have to cannibalize your product or you will lose market share. Possible Answer- Your customers ultimately will want to work with a product that supports their business workflows and 3rd party integrations.These business workflows WILL change based on how the rest of their ecosystem conducts their business. ![]() Your customer who HAS to work in the e commerce environment may not be convinced about using a product does not catch frauds in a transaction. Would this be sustainable to your customer?Īnother example would be a product that was built with some e-commerce capability but does not support fraud protection. The question- Has the way of doing business slowly changed for your customers ? Does this open up a situation where : Either your product does not support that market need OR the way your product has been designed has now become irrelevant for your customers? Example: Your product is a fantastic tool that your customers like, however it is an on-prem product with no capability of being offered on the cloud. When should you create a cannibal? That can be evaluated by considering a few factors. When introducing a new product to the market there is a real risk of cannibalization. Innovation is the lifeline of any business. ![]()
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